Giving = Warm Feelings?

81vLzNFRzFL._SL1500_I once heard an economist say (on a Freakonomics podcast) that humans give mostly out of the warm feeling they get when they help people and not out of altruism. He concluded that if you are a fundraiser and in search of better fund takings, you will be smart to tap on this human quirk.

 

I got defensive when I first heard this. But what do I know? I mean a large amount of money given to the poor in the name of charity and other good deeds don’t even reach the people they are meant for.

 

An ex-colleague once donated bone marrow to an unknown patient…we heard of nothing else in the office for months but the magnitude of his love, goodness and compassion .

(Photo by Glitterchirag)

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