Appearances can Be Deceiving

A washed-out comedian giving tips on the finer aspects of making people laugh would struggle to find an audience. So would a broke investor teaching fund diversification.  This is one of the reasons we lie to get people to listen to us. Some call it "marketing".  It is no wonder that this is one of the most prosperous period in history for shape-shifters - if you can convince most people you are some kind of guru, internet life-coach, or yoga master with secrets to living life to the full (whatever that means) you will bathe in great riches.

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