Review: Influencer - Building Your Personal Brand in the Age of Social Media by Brittany Hennessy

Influencer examines the volatile environment of social media content creation, how to master it, and make a living out of it.

Anyone looking to become an ethical "influencer" or grow their social media account. Because this book focuses on Instagram a lot, it is particularly useful for those who want to focus on growing their followers on that platform.

Due to rapid changes in technology and social media algorithms, there aren't many authors brave enough to write a book on how to build a followership on social media platforms. However, the author did a good job covering basic issues that are not hinged on changing technological fads like "How do you find your voice...?, "How do you stand out from the crowd?",  "How do you get sites and brands to notice you?", etc

I also love the sections where people with a large social media following give tips on what they think they did right to become successful. The book explicitly gives tips on what you must never do on social media, some of which many are guilty of.

Authenticity is the backbone of the content these women create, and their audiences look to them for expert advice. Celebs are paid to promote alcohol companies even though they don’t drink, or cars even though they don’t know how to drive. A good influencer, the type you will be after reading this book, would never promote something she wouldn’t organically share even if she’s being paid by a brand. I’ve seen creators turn down $25,000 because something wasn’t “on brand” for them. If that’s not putting your audience above yourself, I don’t know what is.

Influencer: Building Your Personal Brand in the Age of Social Media by Brittany Hennessy is published by Citadel Press. Many thanks to them for review copy.


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